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Cannabis contains a variety of chemical compounds that are responsible for the unique characteristics of the plant – cannabinoids, terpenoids, and flavonoids. Terpenoids are responsible for the organoleptic (flavor and aroma profiles) character, as well as used to differentiate between strain types. Terpenoids are also responsible for the different physiological effects experienced when using Sativa, Hybrid, or Indica.  Flavonoids are compounds that are ubiquitous in nature, found in parsley, blueberries, and black tea, and provide not only color but therapeutic benefit such as anti-inflammatory properties.

For LEVEL, the key to unique formulation lies within cannabinoids. Most individuals are only familiar with delta-9 THC and/or CBD, but this is just the start of this powerful class of compounds.  There are 11 different classes of cannabinoids comprised of more than sixty-five unique molecules. Cannabinoids act in the body through the ECS or EndoCannabinoid System.  Not only is the ECS phylogenetically ancient (it has been evolving in animals for more than 600 million years), it holds the keys to understanding how and why cannabis has such profound impact on various human conditions.  

This fascinating and amazing physiological system  is comprised of two different receptor types, CB1 and CB2.  CB1 receptors are mainly found in the CNS (central nervous system) and CB2 receptors are located in the PNS (peripheral nervous system).  The interaction between cannabinoids and the ECS is what produces the wide range of effects experienced when consuming cannabis. These feelings can range from feeling high (with delta-9 THC) or experiencing the anti-inflammatory benefits of CBD.


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